Skip to content

The Association of Swedish Tourist Guides, Sveriges Guideförbund, abbreviated SveGuide, is an interest and non profit organization for qualified tourist guides and qualified nature guides in Sweden.

The ambitions for this association is to promote

  • Recognition of the concept qualified tourist guide in Sweden and abroad;
  • Maintenance of skills in the profession of a qualified tourist guide;
  • Continuous improvement of conditions for qualified tourist guides;
  • Information about and marketing the members of SveGuide.

Around 400 qualified tourist guides are today members of SveGuide.

Membership is mainly obtained through a regional or local guide association connected to SveGuide. In certain cases, where there is no guide association connected to SveGuide availiable or when the qualified guide has no connection to any guide association, can a membership be obtained directly in SveGuide.

SveGuide is striving for a relevant guide education in Sweden and for the equivalence in qualification throughout the country, so that more skilled and experienced tourist guides could receive the qualification. Together with Visita, the sector’s and employer’s organization in Swedish tourism industry, SveGuide has made a validation model for the guarantee of quality. When the requested level of knowledge and skills is achieved, the guide can receive a national guide’s certificate.

SveGuide is also involved in guide issues internationally through the membership in FEG, European Guide Federation and IGC, Inter Nordic Guide Club.

Fast Facts SveGuide

  • Founded in 1983
  • About 400 members: local/regional Guide Associations and individual members
  • Qualified tourist guides only
  • Sets a professional standard for Swedish tourist guides
  • Deals with tourist guide issues in Sweden and participates in the work on the European level.
  • Annual training in connection with AGMs.


Back To Top